What is Niche Marketing?

Niche marketing is all about choosing a very specific value proposition and deliver it better than anyone else in your potential market.

It’s impossible to target every customer, to be successful you need to pick a specific niche and be the best in that. Benefits of being the best are huge in comparison to be average in multiple things.

And it’s also difficult to compete on broad target 🎯 group as these spaces all already taken by big brands, so what you can do is to be specific and best in that area.