The four key areas of SEO that site owners need to consider are:
Technical SEO: How well your content can be crawled and indexed.
Technical SEO ensures search engines can properly crawl and index your site.
On-site SEO: The optimization of your content and HTML.
Optimizing on-page elements provides helpful cues to search engines regarding relevance and hierarchy.
Content: Having the most relevant and best answers to a prospect’s question.
Investing time and resources into useful content that answers your customers’ questions and establishes your expertise lays the groundwork for rankings.
Off-site SEO: Building authority to boost trust and rankings.
Taking a strategic yet authentic approach to external authority building cements your site’s place as a trusted resource on relevant topics.