The four key areas of SEO that site owners need to consider are:

Technical SEO: How well your content can be crawled and indexed.

Technical SEO ensures search engines can properly crawl and index your site.

On-site SEO: The optimization of your content and HTML.

Optimizing on-page elements provides helpful cues to search engines regarding relevance and hierarchy.

Content: Having the most relevant and best answers to a prospect’s question.

Investing time and resources into useful content that answers your customers’ questions and establishes your expertise lays the groundwork for rankings.

Off-site SEO: Building authority to boost trust and rankings.

Taking a strategic yet authentic approach to external authority building cements your site’s place as a trusted resource on relevant topics.

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