Is E-E-A-T Ranking Factor?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is not a direct ranking factor for ranking in SERP, but this is more useful for user experience. If users have a better experience and they know that they are reading an expert-written topic from an authoritative and trustworthy site it will have better CTR, engagement, and retention of users. This can lead to better ranking as well, so it is not a direct factor, but it does contribute indirectly.