Influencer Marketing

To start with influencer marketing, do not spread your resources thin, choose one or two very specific influencers who are related to your niche and have the same target audience as yours, and then have those influencers engage their audience with your brand on a constant basis.

This is a form of brand marketing, and if it has done in this way it will bring very good results, the hardcore audience of the same influencers is mostly likely to take action as they are getting exposed to your product again and again, which is way better than having 20 influencers and engaging with the audience only once, this will not bring any positive result and you will end up wasting your money.